Conflicts of interest: who paid, and why it matters

In short

About 7 minutes for the short version; 14 with every detail open.

  • Studies paid for by a company more often find good results for its product.
  • A conflict of interest does not make a result false. It means you need checks by others.
  • Look for the funding and conflict statements at the end of a paper.
  • A seller's 'research' page or lab report is a claim by someone who earns from the sale.
  • Influencers and experts may be paid to talk about a product, without saying so.
Last reviewed
A black line drawing of two hands shaking, on a white background.
A handshake. Studies paid for by the maker more often find good results for its product. Illustration: Aidan Jones, Handshake (Wikimedia Commons) CC BY-SA 2.0 Image details

Each section starts with the short answer. The rest is folded under “In detail”.

A conflict of interest is a situation in which someone could gain, in money or reputation, from a particular result. This page explains how conflicts shape what gets studied and published, how to spot them, and how much independent checking they call for. It names no sellers and no websites.

Does it matter who paid for a study?

Does it matter who paid for a study?

Yes. Studies paid for by the maker more often report results and conclusions that favour the product.

Studies paid for by the maker more often found good results

1.27

times as likely to report results in favour of the product (risk ratio)

What was counted Studies of drugs and devices compared by who paid for them, pooled from 25 papers in a Cochrane review of 75 (Lundh 2017) Source Lundh et al. (2017)1

And more often drew conclusions in favour

1.34

times as likely to draw conclusions in favour of the product (risk ratio)

What was counted Pooled from 29 papers in the same Cochrane review (Lundh 2017) Source Lundh et al. (2017)1

The usual checks of how a study was done did not explain the difference: company-paid studies were, if anything, more often well blinded. One clue to where the bias lies: in company-paid studies, the conclusions agreed less often with the results.

In detail: What the Cochrane review found, and what it did not , about 2 minutes to read

The Cochrane review Industry sponsorship and research outcome, in its current version, updated in 2017, included 75 papers that compared drug and device studies paid for by the manufacturer with studies paid for by others.1

  • Industry-sponsored studies more often had favourable efficacy results (risk ratio 1.27, 95% confidence interval 1.17 to 1.37; moderate-quality evidence) and favourable conclusions (risk ratio 1.34, 1.19 to 1.51; low-quality evidence).
  • They did not differ in the standard risk-of-bias items for how groups were formed, followed and reported, and they more often had a low risk of bias from blinding.
  • Their conclusions agreed less often with their own results (risk ratio 0.83, from six papers).
  • The authors concluded that there is “an industry bias that cannot be explained by standard ‘Risk of bias’ assessments”.

The same pattern shows up in opinion. Of 202 articles commenting on the heart risk of the diabetes drug rosiglitazone, only about half carried a conflict-of-interest statement, and authors with a favourable view were more likely to have financial ties with its makers (rate ratio 4.29). The authors note that this does not prove the ties caused the views.2

None of this means company research is worthless. Clinical research is increasingly paid for by the companies that make the products.1 It means a company’s result needs a second, independent look before it can be taken as settled; the semaglutide example at the end of this page shows what that looks like.

How to spot a sponsored study or a seller’s review

How can I tell who is behind a study?

Read the funding, author and conflict statements. They are usually at the end of the paper.
Where to look to find out who is behind a study, and what each sign means.
What to look forWhere to find itWhat it tells you
Funding statementNear the end of the paper, or the first pageWho paid for the work
Author affiliationsUnder the author namesWhether authors work for the maker or a seller
Competing interestsNear the end of the paperPayments, shares, patents or advisory roles
Trial registrationIn the abstract or methods; in a trial registryThe sponsor, and the outcomes planned in advance
Who wrote itAcknowledgements (“writing support”)Whether a paid writer drafted the text
What it citesThe reference listWhether a review relies on one group’s work, or its own authors’

Sources 3, 4, 5

A review written or paid for by someone who sells the product works like a sales document, even when every study it cites is real. Read it for its references, then read those studies yourself.

In detail: Sponsored studies, sellers' reviews and sellers' lab reports , about 2 minutes to read

Sponsored studies. Medical journals use a shared form on which authors declare their financial and other relationships.3 The trial registry entry names the sponsor and the outcomes planned in advance, so a published paper can be compared with its plan (see how to read a study).4 A missing statement is itself information: in the rosiglitazone debate, almost half of the articles had none.2

Reviews and “research” pages. A narrative review chooses its own studies. When the author has something to sell, three patterns are worth watching for: animal results described as if they were shown in people, positive studies cited and negative ones left out, and reviews cited as if they were new evidence (see “When reviews echo reviews” below).6,7 The same applies to the “research” or “science” pages on websites that sell peptides. They may cite real studies, accurately, and still mislead by what they leave out.

Sellers’ lab reports. A certificate of analysis supplied by a seller is also a claim by an interested party. In one study of products sold online without a prescription, the sellers’ documents claimed a purity of at least 99%. Independent testing of the three vials that arrived found that semaglutide made up only about 8% to 14% of the powder, and that the amount of semaglutide was 29% to 39% above the amount on the label.8 What a certificate can and cannot show is explained on product risk.

Ghost-writers and guest authors

Is the named author always the one who wrote it?

Not always. Some papers are written by paid writers and signed by well-known names.

One in five papers in top journals had a hidden or honorary author

21%

had an author who did too little to qualify, or a writer who was not named

Who took part Survey of 630 corresponding authors of 2008 articles in six high-impact medical journals (Wislar 2011) Source Wislar et al. (2011)9

Ghost-writing means the real writer, often paid by a company, is not named. Guest authorship means a respected name is added who did little of the work. Both make a company’s text look independent. In top medical journals, ghost authorship became less common between 1996 and 2008, but it did not go away.9

In detail: What the evidence shows , about 1 minute to read

In 2011 a survey of corresponding authors of 2008 articles in six high-impact medical journals found honorary or ghost authors, or both, in 21.0% of articles: 17.6% had an honorary author and 7.9% a ghost author, a fall from 1996 for ghost authorship.9

Court documents from litigation over the painkiller rofecoxib showed how this can work. Company employees, alone or with medical publishing companies, prepared trial manuscripts and then recruited academic investigators as authors, often in first and second place. Marketing staff planned review articles, contracted publishing companies to write them and recruited academic authors, who were often offered payment. Of 72 related review articles, only half disclosed the company’s sponsorship or the author’s payment.5

Predatory journals

Is every journal a real journal?

No. Some take a fee to publish almost anything, with no real peer review.
Signs seen far more often on predatory journal websites than on real ones.
Sign on the journal’s websitePotential predatory journalsLegitimate open-access journals
Spelling errors on the homepage66%6%
Distorted or possibly unauthorised images63%5%
A made-up impact metric33%3%
Editors whose link to the journal could not be confirmed73%2%
Median publication feeabout US$100about US$1,865

Source 10

A predatory journal asks authors for papers and charges a fee, without real peer review or editing. A paper in such a journal is not automatically wrong. But it may not have been properly checked, so it should count for less.

In detail: More about predatory journals , about 1 minute to read

The comparison in the table comes from a study of 93 potential predatory journals, 99 legitimate open-access journals and 100 subscription journals, which identified 13 characteristics that may help tell them apart. Subscription journals showed even fewer of these signs, for example spelling errors on 3% of homepages, and charged a median fee of US$3,000.10 Scholars and publishers from ten countries later agreed a shared definition of predatory publishing.11

Practical checks: is the journal indexed in MEDLINE (search it on PubMed), does it name an editor you can find elsewhere, and does it describe its peer review? A paper in a legitimate journal can still be wrong; how to read a study applies to every paper.

When reviews echo reviews

Can a claim look strong only because it is often repeated?

Yes. A claim cited from paper to paper can read like a fact, with no new data.
How a claim gains weight just by being repeated, with no new evidence.
  1. One study reports a result, perhaps in animals, perhaps with doubts.
  2. A review cites it, and drops the doubts.
  3. More reviews cite the first review, not the study.
  4. Studies that disagree are cited less, or not at all.
  5. The claim now has dozens of citations and reads like an established fact. The evidence is still the one study.

Source 7

We call this citation laundering. A study of one medical claim traced 242 papers and 675 citations. It found that authority was built by citing supporting papers more than critical ones, by papers that repeated the claim without data, and by turning a hypothesis into a “fact” through citation alone.7

In detail: How to check whether a claim has a real source , about 1 minute to read
  • Follow the citation back. If a review says “BPC-157 heals tendons”, find the study it cites. Is it in rats or people? From which group?
  • Count primary studies, not citations. A claim with fifty citations may rest on one experiment.
  • Watch for reviews of the same group. When most reviews on a compound are written by, or depend on, the group that did most of the original work, they echo it; they do not confirm it.
  • Look for the disagreements. A fair review cites the studies that found nothing, and says why it weighs them as it does.

BPC-157 is a live example. Between 2024 and 2026, most new BPC-157 records in PubMed (34 of 52) did not list the leader of the Zagreb group that did most of the original work as an author. But more than half of those were tagged as reviews, comments, letters or editorials, and because about 85 in 100 primary studies come from Zagreb, any review of this literature rests mostly on that one group’s data.12 A review that cites a study is an echo of it, not a second test (see the Croatian lab).

Can I trust an expert or influencer who recommends a product?

Ask who pays them. Small gifts go with changes in what doctors do. Payment is often not shown.

One sponsored meal went with more prescribing of the promoted drug

1.18 to 2.18

times the odds of prescribing the promoted brand after one sponsored meal, for four drugs

Who took part 279,669 US doctors prescribing for Medicare in 2013; 95% of payments were meals, worth under US$20 on average (DeJong 2016) Source DeJong et al. (2016)13

Companies pay experts, sometimes called key opinion leaders, to speak and advise, and pay influencers to post. In a US study, doctors who received a single company-paid meal, worth under US$20 on average, prescribed the promoted brand more often.13 That is an association, not proof of cause. Influencer promotion of medicines often blurs personal stories with paid content.14

In detail: What studies of paid experts and influencers show , about 2 minutes to read

Payments to doctors. Among 279,669 US doctors who prescribed in four common classes of medicine, there were 63,524 company payments linked to the four promoted brand-name drugs between August and December 2013; 95% were meals, with a mean value under US$20. Doctors who received one sponsored meal had higher odds of prescribing the promoted drug over alternatives (odds ratios from 1.18 to 2.18 for the four drugs), and more or costlier meals went with higher rates. The authors stress that this shows an association, not cause and effect.13 In the United States such payments are published: the Open Payments database lists payments that drug and device companies make to doctors.15

Influencers. A preregistered review of research on prescription-drug promotion by social-media influencers, published in 2026, found three recurring problems: misinformation, because influencers often lack expertise and their audiences often have low health literacy; weak oversight and inconsistent disclosure of payment; and personal, emotional stories that blur the line between testimony and paid promotion. The evidence base was small, 12 articles.14

For peptides sold outside pharmacies the same questions apply, with one more: does the person recommending a product earn from its sale, through a discount code, an affiliate link or their own shop? If so, treat what they say as advertising, however sincere it sounds.

How to check funding and conflicts yourself

How do I check who paid and who gains?

Use these questions. Most answers are in the paper, the trial registry or the author list.
  • Who paid? Find the funding statement. “None” or “not stated” is information too.
  • Who are the authors? Check their affiliations: a company, a university, a clinic that sells the treatment?
  • What do they declare? Read the competing-interests statement: payments, shares, patents, advisory roles.
  • Was it registered? Find the trial in a registry and compare the planned outcomes with the reported ones.
  • Who wrote it? Look for medical-writing support in the acknowledgements.
  • Where was it published? Is the journal indexed in MEDLINE, with named editors and real peer review?
  • What does it cite? Primary studies, or other reviews? One group’s work, or many groups’?
  • Who is telling me? Does the person sharing it earn from the product?

Sources 3, 4, 10, 7

You will rarely find a study with no possible conflict at all. The goal is not a clean record but a clear one: knowing who gained helps you decide how much independent confirmation to look for.

A conflict changes how much checking you need

Does a conflict of interest make a result false?

No. It changes how much independent confirmation you should look for before you rely on it.
The more someone gains from a result, the more independent checking it needs.
SituationHow much independent confirmation to look for
Large, registered trials by the maker, repeated by independent groupsLittle more: the core result has been checked by others
Large, registered trials by the maker onlyIndependent studies and regulators’ assessments
Small studies by the group that holds patents on the compoundRepeats by other laboratories, blinded and randomised
A seller’s review, “research” page or lab reportTreat as advertising; read the primary studies and independent tests
An influencer or expert paid by a sellerTreat as advertising, whatever the tone

Source 1

Semaglutide shows how company-funded evidence gets checked: the manufacturer paid for every pivotal trial, and independent academic groups and regulators have since examined the main safety questions. They found one new, very rare harm and did not confirm two other concerns.16,17,18,19 BPC-157 shows the opposite case: most of the evidence comes from one group, and other laboratories have rarely checked it.12

In detail: Two examples from this site , about 2 minutes to read

Semaglutide. Every pivotal trial was funded by the manufacturer, with many company authors. The main recent safety questions, NAION, thyroid cancer and suicidal thoughts, were examined by independent academic groups and by regulators. The EU safety committee concluded that NAION is a very rare side effect; a large Scandinavian study of GLP-1 medicines as a group found no substantial rise in thyroid cancer over about four years; and the committee found that the evidence does not support a causal link with suicidal thoughts.16,17,18,19 Company funding did not make the results false; independent checking is what lets them be relied on, and it can find what the company trials missed. Its evidence grade is “broadly replicated” for independence (see the semaglutide page).

BPC-157. Most of the published research comes from one group in Zagreb, and its leader is named as an inventor on a 1998 international patent application for salts of the peptide.12,20 That does not show wrongdoing, and we found no sign of any. It means the findings need what they mostly lack: repeats by other laboratories. Its grade for independence is “single group dominant” (see the Croatian lab).

The same rule applies to this site. We sell nothing and take no money from anyone who makes or sells these products; how we are funded is set out on funding.

Sources

Every claim on this page links to one of these sources. Scholarly sources link to their DOI; regulatory sources to the regulator's own page.

In detail: All 20 sources, numbered as in the text , about 4 minutes to read
  1. Lundh A, Lexchin J, Mintzes B, Schroll JB, Bero L (2017). Industry sponsorship and research outcome. Cochrane Database of Systematic Reviews 2:MR000033. Review doi:10.1002/14651858.MR000033.pub3 (opens an external site) ↩
  2. Wang AT, McCoy CP, Murad MH, Montori VM (2010). Association between industry affiliation and position on cardiovascular risk with rosiglitazone: cross sectional systematic review. BMJ 340:c1344. Research article doi:10.1136/bmj.c1344 (opens an external site) ↩
  3. Drazen JM, de Leeuw PW, Laine C, Mulrow C, DeAngelis CD, Frizelle FA, et al. (2010). Toward more uniform conflict disclosures — the updated ICMJE conflict of interest reporting form. New England Journal of Medicine 363:188-189. Research article doi:10.1056/NEJMe1006030 (opens an external site) ↩
  4. De Angelis C, Drazen JM, Frizelle FA, Haug C, Hoey J, Horton R, et al. (2004). Clinical trial registration: a statement from the International Committee of Medical Journal Editors. New England Journal of Medicine 351:1250-1251. Research article doi:10.1056/NEJMe048225 (opens an external site) ↩
  5. Ross JS, Hill KP, Egilman DS, Krumholz HM (2008). Guest authorship and ghostwriting in publications related to rofecoxib: a case study of industry documents from rofecoxib litigation. JAMA 299:1800-1812. Research article doi:10.1001/jama.299.15.1800 (opens an external site) ↩
  6. Sumner P, Vivian-Griffiths S, Boivin J, Williams A, Venetis CA, Davies A, et al. (2014). The association between exaggeration in health related science news and academic press releases: retrospective observational study. BMJ 349:g7015. Research article doi:10.1136/bmj.g7015 (opens an external site) ↩
  7. Greenberg SA (2009). How citation distortions create unfounded authority: analysis of a citation network. BMJ 339:b2680. Research article doi:10.1136/bmj.b2680 (opens an external site) ↩
  8. Ashraf AR, Mackey TK, Vida RG, Kulcsár G, Schmidt J, Balázs O, Domián BM, Li J, Csákó I, Fittler A (2024). Multifactor Quality and Safety Analysis of Semaglutide Products Sold by Online Sellers Without a Prescription: Market Surveillance, Content Analysis, and Product Purchase Evaluation Study. Journal of Medical Internet Research 26:e65440. Research article doi:10.2196/65440 (opens an external site) ↩
  9. Wislar JS, Flanagin A, Fontanarosa PB, Deangelis CD (2011). Honorary and ghost authorship in high impact biomedical journals: a cross sectional survey. BMJ 343:d6128. Research article doi:10.1136/bmj.d6128 (opens an external site) ↩
  10. Shamseer L, Moher D, Maduekwe O, Turner L, Barbour V, Burch R, et al. (2017). Potential predatory and legitimate biomedical journals: can you tell the difference? A cross-sectional comparison. BMC Medicine 15:28. Research article doi:10.1186/s12916-017-0785-9 (opens an external site) ↩
  11. Grudniewicz A, Moher D, Cobey KD, Bryson GL, Cukier S, Allen K, et al. (2019). Predatory journals: no definition, no defence. Nature 576:210-212. Research article doi:10.1038/d41586-019-03759-y (opens an external site) ↩
  12. National Library of Medicine (2026). PubMed search, 20 October 2026: ("BPC 157"[tiab] OR "BPC-157"[tiab] OR "BPC157"[tiab] OR "PL 14736"[tiab] OR "PL-14736"[tiab] OR "bepecin"[tiab] OR "BPC 157"[nm]) — 235 records, 175 with Sikiric P as author. PubMed. Dataset pubmed.ncbi.nlm.nih.gov (opens an external site) — accessed 20 October 2026 ↩
  13. DeJong C, Aguilar T, Tseng CW, Lin GA, Boscardin WJ, Dudley RA (2016). Pharmaceutical industry-sponsored meals and physician prescribing patterns for Medicare beneficiaries. JAMA Internal Medicine 176:1114-1122. Research article doi:10.1001/jamainternmed.2016.2765 (opens an external site) ↩
  14. Gell S, Dave S, Willis E, Vitale EJ, Woloshin S, Heiss R (2026). Prescription drug promotion by social media influencers: a systematic scoping review. JAMA Network Open 9:e262738. Review doi:10.1001/jamanetworkopen.2026.2738 (opens an external site) ↩
  15. Centers for Medicare & Medicaid Services (2026). What is Open Payments?. Regulator cms.gov (opens an external site) — accessed 22 October 2026 ↩
  16. Hathaway JT, Shah MP, Hathaway DB, Zekavat SM, Krasniqi D, Gittinger JW, et al. (2024). Risk of nonarteritic anterior ischemic optic neuropathy in patients prescribed semaglutide. JAMA Ophthalmology 142:732-739. Research article doi:10.1001/jamaophthalmol.2024.2296 (opens an external site) ↩
  17. European Medicines Agency (2025). PRAC concludes eye condition NAION is a very rare side effect of semaglutide medicines Ozempic, Rybelsus and Wegovy. Regulator ema.europa.eu (opens an external site) — accessed 20 October 2026 ↩
  18. Pasternak B, Wintzell V, Hviid A, Eliasson B, Gudbjörnsdottir S, Jonasson C, et al. (2024). Glucagon-like peptide 1 receptor agonist use and risk of thyroid cancer: Scandinavian cohort study. BMJ 385:e078225. Research article doi:10.1136/bmj-2023-078225 (opens an external site) ↩
  19. European Medicines Agency (2024). Meeting highlights from the Pharmacovigilance Risk Assessment Committee (PRAC) 8-11 April 2024. Regulator ema.europa.eu (opens an external site) — accessed 20 October 2026 ↩
  20. Józwiak M, Bauer M, Kamysz W, Kleczkowska P (2025). Multifunctionality and Possible Medical Application of the BPC 157 Peptide-Literature and Patent Review. Pharmaceuticals (Basel) 18:185. Review doi:10.3390/ph18020185 (opens an external site) ↩